Breaking through tomorrow's market.

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Designing a customer engagement model of the future.

Through this market evolution, customer ecosystems are only becoming more and more complex creating a challenge to stand out in tomorrow’s market. We know there are new questions to answer, different customer preferences to understand and address, and changing demands for pharma. You need a go-to-market strategy that you can be confident about. One that is data- and value-driven to create impact with the design of bespoke customer engagement models to accelerate brand performance and ensure launch success.

Putnam Partner on Customer Engagement & Go-to-Market Strategy.

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Dive into our latest thought piece.

Simplify to Amplify: “Declutter” Your Current Customer Engagement Approach to Maximize Value

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Case studies.

Global commercialization blueprint for emerging biotech

An emerging biotech sought Putnam’s guidance to design and execute the global commercialization of its asset for a rare oncology indication.

Designing a lean launch strategy and GTM model

A global, top-10 pharma client sought Putnam’s guidance on developing a lean launch strategy for a novel cell therapy in oncology.

Designing a portfolio wide GTM model to support upcoming oncology launch

Designing a new GTM model for an ambitious upcoming oncology launch.

Commercialization & Growth.

Our expertise spans across the Commercial domain. Find out how we can be a thought partner on your commercialization journey.

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Centers of Excellence

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