Generative AI is a welcome friend in the fast-paced medical landscape, allowing Medical Affairs leaders to interpret vast amounts of data quickly and accurately. For Putnam, our advanced proprietary AI tool, ClarityNav, part of InizioNavigator.ai, is designed to empower our team to derive more robust, actionable medical insights for clients to refine and drive strategies forward. ClarityNav, harnessed by our consultants, is redefining how medical insights are gathered, analyzed, and applied.
Surround Sound for Medical Insights
One of the standout features of ClarityNav is its ability to handle large volumes of data throughout the different phases of a product launch. From pre-launch to post-launch, the number of insights generated can be overwhelming. ClarityNav not only enables the review of this extensive data but also identifies validated themes tailored to brand needs. For instance, during a recent project, ClarityNav was instrumental in providing a comprehensive overview of insights gathered pre-launch, during launch, and post-launch. Insights allowed the client to adapt their Medical Affairs strategy in real-time. Ultimately, we were quicker to give insights on changes in sentiment and nuances of the insights with ClarityNav at our side. It was very holistic: Analyzing medical insights not just from what’s happening in the field, but what’s happening at the congresses, in the ad boards, or the medical information inquiries – it’s like having surround sound.
Additionally, ClarityNav excels in revealing trends and insights that might have been previously overlooked. In one case, by examining a year’s worth of data, ClarityNav uncovered insights related to the transition to new diagnostic tools. The discovery of those insights led to the development of new educational support for healthcare professionals, ultimately enhancing patient diagnosis in a rare disease area.
Confidence in Action
ClarityNav isn’t just a tool that our team uses; We create bespoke frameworks and dashboards that pinpoint key insight themes, identify gaps, suggested medical actions, and measure impact, all aligned with Medical Affairs strategic imperatives. One of the primary advantages of ClarityNav is its ability to give clients confidence in their decisions. By consistently validating insights and ensuring they align with strategic goals, ClarityNav builds a solid foundation for evidence-based actions.
AI Experimentation Maturity is Different for Everyone
While ClarityNav is at the forefront of AI tools in Medical Affairs, it’s important to recognize that not all clients are at the same stage in their AI journey. Each client’s comfort and familiarity with AI can vary significantly. At Putnam, we acknowledge this and provide tailored support to help clients navigate their unique paths. For instance, when a client wanted to explore generative AI, we recommended starting with manageable proof-of-concept projects. This approach allowed them to build confidence gradually without overpromising and under-delivering.
We pride ourselves on being transparent partners in this journey. Clients appreciate our straightforward communication and realistic goal-setting, knowing they can trust us to guide them through the complexities of AI adoption.
In summary, ClarityNav is revolutionizing the way Medical Affairs teams gather and analyze insights. By handling large volumes of data, providing confidence through mature AI applications, and offering tailored support for AI experimentation, ClarityNav is not just a tool but a strategic partner in advancing Medical Affairs. As we continue to enhance its features and capabilities, our team stands ready to help clients navigate the ever-evolving landscape of medical data and insights.
About Putnam
Putnam, an Inizio Advisory company, is a leading scientific and strategic consulting partner that helps the global life science community make confident decisions, build value, and bring life-changing innovations to clinicians and patients. For more than 30 years, our rigorous, bespoke approach and globally diverse team have delivered unrivaled depth across therapeutic areas, business functions, geographic markets, healthcare sectors, and technology platforms to maximize the human impact and commercial success of client innovations.
