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Commercialization & Growth.

Define your product and franchise strategy from pre-launch to end-of-lifecycle.

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What we do.

Rely on our expertise to guide your product and franchise strategy at every point of the commercialization journey from pre-launch to end-of-lifecycle. Our strategic guidance and tailored customer engagement models are fit for pharmaceutical commercial strategy success in an evolving world.

How we help.

Whether you’re looking to commercialize a new product or advance an established one, our experts will help you understand the market opportunity and develop winning strategies to pursue it.

The foundation of a successful launch is a deep understanding of the science, competitive landscape, real-world clinical practice, stakeholder needs, and engagement opportunities that surround it.

Changing the trajectory of marketed brands and franchises requires an unbiased perspective willing to challenge convention with a deep understanding of market dynamics and ability to support leadership alignment and field execution.

Learn about our Centers of Excellence

We can help with:

  • Scientific and clinical needs mapping and competitive landscape profiling
  • Opportunity evaluations and demand estimation
  • Product positioning and clinical differentiation
  • Commercial guidance on clinical/regulatory strategy
  • Pharma launch strategy and organizational go-to-market design
  • Stakeholder segmentation and engagement planning
  • Portfolio and therapeutic area strategy
  • Brand performance and growth strategy
  • Performance tracking and evolving opportunities in dynamic markets
  • Geographic expansion strategy

Featured case study

Growth strategy in an evolving market.

We worked with a client of core product franchise at a top biopharma company to deliver on a growth strategy among an evolving market.
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Featured

Growth strategy in an evolving market: Market sizing and strategic planning

A biopharma company sought unified view on market dynamics and strategic opportunities for its business decisions.

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Breaking through tomorrow’s market.

Our experts can support the development of your go-to-market strategy centered on a future-proofed customer engagement model to help you unlock value and drive performance.

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Get to know some of our experts.

Scott Gilbert

Partner

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Ankit Patel

Partner

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Latest thinking.

Get the latest insights and perspectives from our experts.

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Simplify to amplify: “Declutter” your current Customer Engagement approach to maximize value

Learn how Putnam reviewed the paths took by five prominent biotech companies to establish itself as a successful commercial-stage organization.

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Global commercialization blueprint for emerging biotech

An emerging biotech sought Putnam’s guidance to design and execute the global commercialization of its asset for a rare oncology indication.

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Re-envisioning stakeholder engagement through the “Micro-Enterprise” model

A rapidly shifting healthcare landscape and a wave of cost-containment initiatives destined to put further pressure on the pricing of pharmaceuticals.

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A look ahead at go-to-market innovation in rare diseases

Over the last decade, rare diseases have represented an increasingly popular growth avenue to offset the challenges faced in other mature franchises.

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Get in touch.

Looking to get in touch with an expert or team member?

Tell us how we can help.

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View all of our areas of expertise